So a product that I think has a strong brand story, and has stuck with me since first year, is lucky strike cigarette. Started in 1871 as a chewing tobacco. in 1917 it started the slogan "its toasted" and L.S.M.F.T. which stands for lucky strike means fine tobacco.
The story about them that I like the most is their war time story. in 1942 they changed their package design for the reason that the two original colors green and gold used metals which were required for the war effort, so they changed the colors and made a big campaign out of it.
Luck strikes went with the slogan "Lucky Strike green has gone to war" and it quickly became one of the preferred brands of smoke for G.I.'s. The truth of the change was actually to attract more female smokers because the current colors were not appealing to them, but they marketed the change to be more American and patriotic and it worked.
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