I think for me one of the best brand architectures is the President's choice, its a great family brand. The whole line is well supported by the company with lots of commercials and seasonal flyers which praise all the products, pair them off with each other in recipe combinations and meal combinations. They have had a great speaker for the brand when if first came out with Dave, and now with a younger gentleman who seems to speak passionately about the PC products. I know that there have been many times I have tried a new product because it has the PC logo on it and have associated great quality with that brand.
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