Presidential twitter?

I have to say that well being Canadian I didn’t follow U.S. politics to a huge degree, but one could not be exposed to Obama’s presidential run (actually even John McCain had a bigger online presence than any past presidential candidate as well, but Obama owned it. He and his polical team spent about 2.5 million on online presence.). Obama had more fans following him on twitter, utube, and facebook than McCain did, did this cost McCain the election? Maybe it contributed to it. What it defiantly showed was that the world has gone viral, and for many people it is their first choice for information. I believe from what I have read through many online articles about Obama’s running is that everyone thought he had a stellar team working on keeping his online presence constantly current and up to date about everything, and many sites talked about how that might have been the one and only key to its success. A strong argument is on about if social media sites are replacing all other form of online information. Some say that corporate web sites and product sites might be better served by using social media like twitter and facebook to reach their consumer market. The other side argues that unless you make sure that you are constantly keeping the content fresh on a social media site it will fail and hurt you. Many companies have created a facebook site and get many members to join but leave it stagnant. This then makes people believe that the organization or company does not care, specifically about their customers by giving them a feeling of rejection. Obama’s political staffs are aware of this and are looking at reinvigorating his online presence. They want to have more bogging and twittering going on from the White House, They feel it is the new way of reaching the people of America. I actually believe in this case it will be successful, just for the fact Obama’s staff proved they could properly run social media sites during his campaign.