Wednesday, September 30, 2009

Branding blog assignment up and running, lets talk about Brand Characters "Critters"


So here we go this blog will be used to post some musings about what I think about branding.

So here is my first post, When I think about Brand I first have my thoughts go to Brand characters, or as Leo Burnett coined the name "critter characters" Its amazing that a critter can end up having more worth than the brand itself. to illustrate this point I give you......... Tony the Tiger for Kellogg's frosted flakes.

Created by Leo Burnett's company and voiced by Thurl Ravenscroft for over 50 years, up until his death in 2005. A interesting side note, Thurl is also the voice and singer for Doctor Suess's how the grinch stole Christmas.

I believe that Tony is one of the greatest Brand characters around, he is in a sense timeless. He is global, and easily recognized.


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