My Favorite Brand characters

Tony the Tiger for Kellogg's Frosted flakes

Snap, Crackle, and Pop, for Rice crispies.

Charlie Tuna for starkist tuna.

The Beefeater guard for Wimpies burgers (UK)

The green giant and sprout, for general mills frozen vegetables.

The gecko for GEICO insurance.

The bear for A&W burgers.

Bugs bunny and Porky pig for Warner brothers. Always part of their logo.

The MGM lion and kitten.

Branding blog assignment up and running, lets talk about Brand Characters "Critters"

So here we go this blog will be used to post some musings about what I think about branding.

So here is my first post, When I think about Brand I first have my thoughts go to Brand characters, or as Leo Burnett coined the name "critter characters" Its amazing that a critter can end up having more worth than the brand itself. to illustrate this point I give you......... Tony the Tiger for Kellogg's frosted flakes.

Created by Leo Burnett's company and voiced by Thurl Ravenscroft for over 50 years, up until his death in 2005. A interesting side note, Thurl is also the voice and singer for Doctor Suess's how the grinch stole Christmas.

I believe that Tony is one of the greatest Brand characters around, he is in a sense timeless. He is global, and easily recognized.