Wednesday, February 2, 2011
The most exciting time of the year for advertising SUPERBOWL SUNDAY
If your in adverting you know that this Sunday is a day like no other. More money spent for one day of advertising then over the entire Christmas season. This year a 30 second spot will cost 2.8 million to 3 million dollars US, so as a visualization that's about the same amount of money that Charlie Sean spends on a party Badum bum bum....... Of course a lot of ads are longer than 30 seconds so companies drop up to 10 million for air time, and that's not counting the cost to make the ad. Look at the commercial for Bieber and Ozzy Best Buy ad wonder how much they made each for their time. So while so many people will be watching the game this coming Sunday and cheering crazy football plays, I'll be the one who cheers for a great ad because this is the day where you get to see their crazy plays.
$14 for 1 Hour of Pool and 1 Order of The Whole Nine Yards Sampler at Tailgators (a $34 Value)
$14 for 1 Hour of Pool and 1 Order of The Whole Nine Yards Sampler at Tailgators (a $34 Value)
Whats this link for? Well there is a new growing trend in advertising. Right now it seems to be spreading like wildfire. The long name for it is "social media flash sale sites" the one above is for a site called WagJag.com, and yes it is a shameless self promotion because i work for the company that runs it. But there are others, in the area where I live (Ottawa, Canada) ten of them in fact, groupon, livingsocial, dealon, socialbuy, koupon, kahoots, swarmjam, teambuy, tuango, and wagjag. I'm sure there are more but these are the ones I've discovered so far. Personally I think that they are a great new marketing tool, allowing businesses to reach new customers and reconnect with old ones. But and yes there is a but, is this to much to fast so many sites diluting the mix. It was recently announced that google and facebook were going to be starting thier own sites, this I think proves that this is a venuture which wont be going away, because you know those two companies wouldn't do anything unless they thought there was money to be made. I think in the next 4 to 6 months you will see all the small ones disappear, and you will be left with the ones which either offered more to thier clients or had the better marketing paln to promote themselves over the others. It will be interesting to see in a few months what is now happening with this new frontier.
Whats this link for? Well there is a new growing trend in advertising. Right now it seems to be spreading like wildfire. The long name for it is "social media flash sale sites" the one above is for a site called WagJag.com, and yes it is a shameless self promotion because i work for the company that runs it. But there are others, in the area where I live (Ottawa, Canada) ten of them in fact, groupon, livingsocial, dealon, socialbuy, koupon, kahoots, swarmjam, teambuy, tuango, and wagjag. I'm sure there are more but these are the ones I've discovered so far. Personally I think that they are a great new marketing tool, allowing businesses to reach new customers and reconnect with old ones. But and yes there is a but, is this to much to fast so many sites diluting the mix. It was recently announced that google and facebook were going to be starting thier own sites, this I think proves that this is a venuture which wont be going away, because you know those two companies wouldn't do anything unless they thought there was money to be made. I think in the next 4 to 6 months you will see all the small ones disappear, and you will be left with the ones which either offered more to thier clients or had the better marketing paln to promote themselves over the others. It will be interesting to see in a few months what is now happening with this new frontier.
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